General 4 — Fawn Alleyne - Marketing Strategist, Brand Storyteller

The craft of filmmaking involves careful design of hundreds of elements.

Fawn has the skills and experience to translate ideas from napkin to tangible branding solutions. See examples of Fawn’s work from conceptualization to realization.

Client Solution: Product Launch Video Production

Starting with a product brochure or similar documentation, Fawn produces storyboards and a script. As you can see Fawn doesn’t waste time making storyboards into works of museum art…but they are functional and get the job done. After client approval of the script and storyboards. she will create the video elements, contract a voiceover artist and depending on the project, work with a translator, purchase stock footage or image elements and collaborate with an animator.

Fawn gives attention to all aspects including art direction. The model’s shirt and the animation colors echo the client branding colors.

This product launch video was produced entirely remote in her home during a COVID lockdown.

Here you see all of the elements as part of the product launch video.

The French version was adapted by copywriter Sarah Junique.

Prop Creation

Client Solution: Fundraiser Launch Promotional Video for Mission Old Brewery Homeless Shelter

Old Brewery Mission wanted to inspire people to host fundraiser events for their homeless shelters. The video was intended to give viewers ideas and show them how the fundraising platform could be used to host the events and invite their friends and colleagues to participate. This involved creating props, and staging the ideas in a realistic way. Fawn designed and produced t-shirts and posters for ideas including a 5k, a benefit concert and wedding donation. She then coordinated with a bride and groom and a local band. Since it was February, she collaborated with colleagues in Florida during her vacation in order to stage the 5k.

The race graphics were also used to create a sample fundraiser on the campaign website. This involved creating temporary fake online profiles and a video demonstrating the steps to host and run a successful campaign. Check out the below video to see how these elements worked together to tell the story.