Behind the Scenes: Detroit Shock Television Spot

On location at a Detroit High School with the one and only bad boy Bill Laimbeer. Despite the reputation he was such a pleasure to work with…but I wouldn’t want to meet him in the paint with hightops on.

We were there to make an original jingle, television and radio spot for the Detroit Shock. Little did we know the team that finished in last place would win the championship under Bill’s direction.