Content and Engagement Marketing Strategy
Fawn Alleyne helps companies and organizations develop and execute online marketing strategies that differentiate them. The brand experiences she creates resonate with target consumers, evoke a response and engage.
Fawn has over 25 years of experience in marketing strategy and content production. Fawn is currently the Director of Marketing at IMPACK where she is leading a brand makeover. Check in with IMPACK’s social media accounts and website from time to time to see the transformation in real time.
Fawn believes that real human engagement breaks down the virtual walls of the online experience. She helps companies develop insightful, holistic and sustainable marketing experiences that engage users, brands and influencers. She’s guided by a deep understanding of the human experience and a ‘nuts and bolts’ understanding of content production and social media. Her deep technical skill set ranges from SEO to cinematography. As a creative, she likes to inspire and dream, but she’s also able to come back down to reality and make the vision a tangible success.
Brand Identity
Fawn helps clients make a great first impression with a Brand Makeover. She tells her clients, “Let’s show everyone on the outside how beautiful you already are on the inside.” She guides teams to define, refine and reveal a unique brand identity. Fawn works with logo designers, graphic designers and art directors to develop brand identity assets that are deployed in everything from print materials to online campaigns. She then ensures a consistent brand image across all content deployment. When trends change she’ll make sure you stay relevant.
Content Production
After branding, it’s time to tell your story through photos and videos that are uniquely you. These are kept in a digital asset library for future repurposing. Then, with attention to search engine optimization, photos and videos are deployed across your online properties including website and social media accounts.
Online and Website Product Marketing Videos
Stand out from competitors. Showcase product features.
Real People
Real Stories
Fawn works well with all ages. Her friendly good natured approach puts adults, animals and kids at ease.
One Production, multi-channel deployment to reach your audience and impact your online footprint. A day at the park resulted in cinematography that Fawn edited for use on the ASSQ’s website, youtube channels, and television. The photography was used on printed posters.
Compelling Storytelling
Engage in real life with print materials like this postcard and online with photography and content marketing videos.
Social Media Marketing Campaigns
Check out two social media marketing campaigns Fawn produced for Canada World Youth.
Fundraise and Build Relationships
A video can raise awareness about a cause, get people involved and engage with them online.
Engaging Content for your Entire Online Footprint
-
![]()
Photography of products, solutions or services.
-
![]()
Videos to showcase your best work.
-
![]()
Bilingual.
-
![]()
Eye Catching Photography
-
![]()
Color Theory Branded Imagery
-
![]()
Search Engine Optimized Copywriting
-
![]()
Videos deployed as social media marketing campaigns.
-
![]()
Show current projects, inspire future customers.
-
![]()
Get new logo and artwork then take over and engage with your audience.
-
![]()
Launch a youtube channel or podcast.
-
![]()
Attract customers
-
![]()
Showcase Products
-
![]()
Give them a taste
-
![]()
Show your selection
-
![]()
Fashion
-
![]()
Lifestyle
-
![]()
Profile Photos
-
![]()
Team Portraits
-
![]()
Team Portraits
-
![]()
Eyewear
-
![]()
Fashion
-
![]()
Lifestyle
-
![]()
Fashion
-
![]()
Models bring a place to life
-
![]()
Show the best features of the property
-
![]()
Bring them home with drone photography and cinematography.
-
![]()
What makes your community special?
-
![]()
Show Amenities
-
![]()
Undistorted photography
-
![]()
On location.
-
![]()
Tell your story.
-
![]()
Get the best angle.
-
![]()
Be a star.
-
![]()
Feature your latest line.
-
![]()
Introduce us to your speciality.
Branding & Marketing Strategy
Fawn has developed and executed branding and marketing strategies and campaigns for several companies and organizations.
Brand Story Telling: Photo & Video Production
Fawn has experience coordinating every aspect of production including special equipment and prop rental, crew, city permits, and drone operations. She has experience in all aspects of production from storyboarding, budgeting and scheduling to filming and post production editing.
Engagement
Sustainable online marketing strategies that drive traffic, sales and customer engagement.