Creating content that is likable, shareable and pinable.

Content and Engagement Marketing Strategy

Fawn Alleyne helps companies and organizations develop and execute online marketing strategies that differentiate them. The brand experiences she creates resonate with target consumers, evoke a response and engage. She develops online and social media marketing strategies, plans and manages marketing projects and campaigns, launches and optimizes social media profiles and websites. Fawn executes search engine optimization across a company’s entire online footprint. Fawn has over 25 years of experience as a marketing strategist and content creator including work as a copywriter, photographer, video producer, cinematographer, video editor and website and graphicdesigner. She has produced projects for a variety of clients in the manufacturing, sports, leisure/recreation, services and non-profit sectors.

Fawn is currently the Marketing Manager at IMPACK where she is leading a brand makeover. Check in with IMPACK’s social media accounts and website from time to time to see the transformation in real time.

Fawn smiling at camera

 Fawn believes that real human engagement breaks down the virtual walls of the online experience. She helps companies develop insightful, holistic and sustainable engagement marketing experiences that engage users, brands and influencers. She’s guided by a deep understanding of the human experience and a ‘nuts and bolts’ understanding of content production and social media. Her deep technical skill set ranges from SEO to cinematography. As a creative, she likes to inspire and dream, but she’s also able to come back down to reality and make the vision a tangible success.

Brand Identity

Let Fawn get you off to a good start with a Brand Makeover. She will help you define, refine and reveal your unique brand identity. Fawn works with logo designers, graphic designers and art directors to develop your brand identity assets. She will design print materials to complement online campaigns. She will then ensure a consistent brand image across all content deployment. When trends change she will guide you through a brand makeover to make sure you stay relevant.

Content Production

Fawn produces photos and videos that tell your brand story. These are kept in a digital asset library for future repurposing. Then, with attention to search engine optimization, photos and videos are deployed across your online properties including website and social media accounts.

  • On location.

  • Tell your story.

  • Get the best angle.

  • Be a star.

  • Feature your latest line.

  • Introduce us to your speciality.

Establish an Online Footprint

Fawn deploys your new content marketing assets(copywriting, images & videos) across your online properties including website and social media accounts. Don’t have a website, or is yours out of date? Fawn can build your website in Wix or Squarespace so that you can maintain it yourself later. After launching and optimizing your social media accounts, she can continue to manage your campaigns or you can continue to engage with your audience directly.

  • Photography of products, solutions or services.

  • Videos to showcase your best work.

  • Bilingual.

  • Eye Catching Photography

  • Color Theory Branded Imagery

  • Search Engine Optimized Copywriting

  • Videos deployed as social media marketing campaigns.

  • Show current projects, inspire future customers.

  • Get new logo and artwork then take over and engage with your audience.

  • Launch a youtube channel or podcast.

Invite customers to your retail location

Show them your new products, promote events

and popular services

  • Attract customers

  • Showcase Products

  • Give them a taste

  • Show your selection

Stand Out

Fawn produces social media marketing videos to let people see what makes your team unique, get them excited about projects in progress, showcase client solutions and celebrate your community involvement.

Architectural and Interior Design Photography

By capturing photography and cinematography of dynamic spaces, Fawn empowers designers, architects and others wishing to tell their experiential design story.

  • Architectural Design Photography

  • Show every room

  • Show every angle.

  • Show every detail.

  • Exteriors

  • Exteriors

  • Highlight the fixtures.

  • Highlight the details.

  • Bring it to life with models.

People & Style

Bring fashion front and center with studio or lifestyle photography. Make a great first impression with a professional profile portrait.

  • Fashion

  • Lifestyle

  • Profile Photos

  • Team Portraits

  • Team Portraits

  • Eyewear

  • Fashion

  • Lifestyle

  • Fashion

Online and Website Product Marketing Videos

Stand out from competitors. Showcase product features.

Produce videos in multiple languages

Online Engagement Video

Remotely Produced Product Marketing Video

Showroom Installation Brand Image Videos

Product Marketing Video

Bilingual Showroom Display Videos

Real People

Real Stories

Fawn works well with all ages. Her friendly good natured approach puts adults, animals and kids at ease.

A day at the park resulted in cinematography that Fawn edited for use on the ASSQ’s website, youtube channels, and television. The photography was used on printed posters.

Compelling Storytelling

Engage in real life with print materials like this postcard and online with photography and content marketing videos.

Social Media Campaign Marketing Video

Social Media Marketing Campaigns

Check out two social media marketing campaigns Fawn produced for Canada World Youth.

Fundraise and Build Relationships

A video can raise awareness about a cause, get people involved and engage with them online.

Donor Thank You Video

Fundraiser Promotional Video for Social Media Campaign

Montreal, the West Island, Eastern Townships, Laurentides/Laurentians and Mont Tremblant

Montreal Drone Photography & Cinematography

drone ready for take off, Fawn piloting controls, safety sign in the foreground

Drone photography and cinematography shows the full scope of a property’s beauty. Fawn Alleyne isn’t a drone hobbyist, she is a Transport Canada certified UAV pilot.

Property marketing videos let prospective buyers and renters visualize life in their new home.

Real Estate, Retirement Community & Rentral Property Photography & Videography

Homes look better in photographs and sell much quicker when staged.

Fawn’s cinematography and photography kit features high dynamic range cameras, minimal distortion lenses, handheld gimbal and a drone. After the filming she packages the photography for easy online deployment. Her videos aren’t just a slide show of the photos but thoughtfully edited cinematography.

Staging & Models

Using models in your property marketing images helps people imagine life in their new home. The extra time and expense is worth the investment especially when advertising luxury condominiums or retirement communities,

  • Models bring a place to life

  • Show the best features of the property

  • Bring them home with drone photography and cinematography.

  • What makes your community special?

  • Show Amenities

  • Undistorted photography

Branding & Marketing Strategy

Fawn has developed and executed branding and marketing strategies and campaigns for several companies and organizations.

Brand Story Telling: Photo & Video Production

Fawn has experience coordinating every aspect of production including special equipment and prop rental, crew, city permits, and drone operations. She has experience in all aspects of production from storyboarding, budgeting and scheduling to filming and post production editing.

Engagement

Sustainable online marketing strategies that drive traffic, sales and customer engagement.