Creating content that is likable, shareable and pinable.
Brand Storytelling, Content Creation and Engagement Marketing Strategy
Fawn Alleyne helps companies and organizations develop and execute online marketing strategies that differentiate them. The brand experiences she creates resonate with target consumers, evoke a response and engage. She develops online and social media marketing strategies, plans and manages marketing projects and campaigns, launches and optimizes social media profiles and websites. Fawn executes search engine optimization across a company’s entire online footprint. Fawn has over 25 years of experience as a content creator including work as a copywriter, photographer, video producer, cinematographer, video editor and website and graphicdesigner. She has produced projects for a variety of clients in the manufacturing, sports, leisure/recreation, services and non-profit sectors.
Fawn is currently Marketing Team Lead at IMPACK where she is leading a brand makeover. The makeover is currently in the planning stages. Check in with IMPACK’s social media accounts and website from time to time to see the transformation in real time.
Fawn believes that real human engagement breaks down the virtual walls of the online experience. She helps companies develop insightful, holistic and sustainable engagement marketing experiences that engage users, brands and influencers. She’s guided by a deep understanding of the human experience and a ‘nuts and bolts’ understanding of content production and social media. Her deep technical skill set ranges from SEO to cinematography. As a creative, she likes to inspire and dream, but she’s also able to come back down to reality and make the vision a tangible success.
Brand Identity
Let Fawn get you off to a good start with a Brand Makeover. She will help you define, refine and reveal your unique brand identity. Fawn works with logo designers, graphic designers and art directors to develop your brand identity assets. She will design print materials to complement online campaigns. She will then ensure a consistent brand image across all content deployment. When trends change she will guide you through a brand makeover to make sure you stay relevant.
Content Production
Fawn produces photos and videos that tell your brand story. These are kept in a digital asset library for future repurposing. Then, with attention to search engine optimization, photos and videos are deployed across your online properties including website and social media accounts.
Establish an Online Footprint
Fawn deploys your new content marketing assets(copywriting, images & videos) across your online properties including website and social media accounts. Don’t have a website, or is yours out of date? Fawn can build your website in Wix or Squarespace so that you can maintain it yourself later. After launching and optimizing your social media accounts, she can continue to manage your campaigns or you can continue to engage with your audience directly.
Invite customers to your retail location
Show them your new products, promote events
and popular services
Stand Out
Fawn produces social media marketing videos to let people see what makes your team unique, get them excited about projects in progress, showcase client solutions and celebrate your community involvement.
Architectural and Interior Design Photography
By capturing photography and cinematography of dynamic spaces, Fawn empowers designers, architects and others wishing to tell their experiential design story.
People & Style
Bring fashion front and center with studio or lifestyle photography. Make a great first impression with a professional profile portrait.
Online and Website Product Marketing Videos
Stand out from competitors. Showcase product features.
Real People
Real Stories
Fawn works well with all ages. Her friendly good natured approach puts adults, animals and kids at ease.
A day at the park resulted in cinematography that Fawn edited for use on the ASSQ’s website, youtube channels, and television. The photography was used on printed posters.
Compelling Storytelling
Engage in real life with print materials like this postcard and online with photography and content marketing videos.
Social Media Marketing Campaigns
Check out two social media marketing campaigns Fawn produced for Canada World Youth.
Fundraise and Build Relationships
A video can raise awareness about a cause, get people involved and engage with them online.
Montreal, the West Island, Eastern Townships, Laurentides/Laurentians and Mont Tremblant
Montreal Drone Photography & Cinematography
Drone photography and cinematography shows the full scope of a property’s beauty. Fawn Alleyne isn’t a drone hobbyist, she is a Transport Canada certified UAV pilot.
Real Estate, Retirement Community & Rentral Property Photography & Videography
Fawn’s cinematography and photography kit features high dynamic range cameras, minimal distortion lenses, handheld gimbal and a drone. After the filming she packages the photography for easy online deployment. Her videos aren’t just a slide show of the photos but thoughtfully edited cinematography.
Staging & Models
Using models in your property marketing images helps people imagine life in their new home. The extra time and expense is worth the investment especially when advertising luxury condominiums or retirement communities,
Branding & Marketing Strategy
Fawn has put together branding and marketing strategies and campaigns for several companies and organizations.
Brand Story Telling: Photo & Video Production
I have experience coordinating every aspect of production including special equipment and prop rental, crew, city permits, and drone operations. I have experience in all aspects of production from storyboarding, budgeting and scheduling to filming and post production editing.
Engagement
Sustainable online marketing strategies that drive traffic, sales and customer engagement.